2021 Volume 76 Issue 5 Pages I_93-I_100
In recent years, local railway lines are in a severe business situation due to a decrease in the number of users. Therefore, many measures have been taken to stimulate the fundamental demand for railways, such as the use of railways themselves as tourist resources, such as the operation of sightseeing trains. In considering such measures, it is necessary to consider not only the concept that traffic time has a negative utility, but also the effect of positive utility that transportation has. Therefore, in this study, among the factors for selecting transportation means, factors that have a positive effect were classified as “primary factors”, and the willingness to pay for those factors was investigated. In addition, taking into account the change in utility depending on the riding time, the positive utility brought by railway use is quantitatively evaluated.