STATED CHOICE OF MOBILITY SERVICES INTEGRATIONS IN CHINESE TOURIST’S INTENTION OF VISITING JAPAN IN THE POSTCORONA ERA: MIXED LOGIT APPROACH

Abstract

This paper aims to quantitatively grasp the demand emerged from introducing mobility services integrations into Chinese tourists’ inbound market. For achieving the goal, MXL model is applied to the 2020 WEB survey data for representing the intention of visit-to-Japan and tourism destinations in the EXPO 2025. It also intends to analyze how extent we can effectively create the demand for the overseas travels in the period of post-corona society in China. The attitudinal and intentional attributes against the COVID-19 are then targeted at verifying whether they can significantly determine the intention of visit-to-Japan and tourism destinations through the MXL model specification.