EVALUATION OF SUBSCRIPTION PLAN IN URBAN MAAS CONSIDERING CITIZENS’ DAILY ACTIVITY PATTERN

Abstract

Mobility as a Service (MaaS) is expected to play a role in promoting increased opportunities for going out trips by integrating fare systems across different transport modes. In this study, the method of Tabuchi and Fukuda (2020) was expanded to evaluate the changes in people’s activities and the impact of the subscription service due to the introduction of MaaS. We constructed an activity-based model of railway users that explicitly considered it. For the Tokyo metropolitan area, we conducted a simulation to predict changes in people's activities due to the introduction of MaaS and to estimate the subscription fee level maximum to customers. The results suggest that MaaS has a certain amount of effect in promoting detours, and that the willingness to pay subscription fees is higher for women and young people under the age of 20.