THE STUDY OF INFORMATION SYSTEM AND ITS SUITABILITY FOR EACH MEDIA CHANNEL AT AIRPORTS IN THAILAND

Abstract

The purposes of this study were to investigate the kinds of information and which channel was most suitable for each kind of information and to propose a guideline for the future design at airports. The participants were Thai passengers who had experienced traveling abroad and used airports in Thailand. They were asked to complete the online questionnaire regarding the information system and its suitability for each media channel at airports in Thailand. The results showed that mobile application and digital board were the most suitable channels for receiving information at airports since the passengers could access realtime information and manage themselves more effectively. E-mail, SMS/Notification, and asking were not considered suitable channels for receiving information at airports due to the inefficiency in response.