EXPLORING THE RELATIONSHIP AMONG USER PERSONALITY, SECOND-HAND SELLING MOTIVATION AND GAMIFICATION CORE DRIVE

抄録

In prior studies, little evidence has been observed for how gamification mechanics affect the specific motivations exhibited by personalized users in second-hand selling contexts. This study aims to explore the relationship between second-hand user personality, selling motivations and gamification core drive of the Octalysis framework. Specifically, this study examines which user personalities show which second-hand selling motivation tendencies and which gamification core drives that researchers could utilize to stimulate second-hand selling motivation of personalized users, ultimately increasing the generation of the behavior. The results show that different user personality traits reveal different second-hand selling motivations. Meanwhile, selling motivations can be influenced by the corresponding gamification core drives, thus enhancing selling motivation and indirectly changing behavior. In the current era of personalized and customized information transmission, using algorithms to match personalized users and give precisely matched behavioral stimuli is a future application trend. These findings extend our understanding of how gamification intervenes in personalized user behavior in the context of second-hand selling, which we believe may contribute to the development of online second-hand transactions.