2022 年 6 巻 1 号 p. 1_69-1_76
In an age where knowledge is easy to acquire, we are not short of creativity. What matters is how we choose good ideas. Assessing creative mindsets offers insight that could facilitate the generation and selection of creative ideas and be used as an important reference for the principles and improvement of interactions between creative practitioners and managers. The present study used Mueller’s eight creative indicators to assess the mindsets of Taiwanese people toward creativity and their influence factors. Results showed that Taiwanese people’s creative mindsets tended towards the pragmatic “how/best” type. (How/best: Focuses the evaluators on knowing the most feasible and appropriate option now. This mindset is intolerant of uncertainty. Why/potential: Focuses the evaluators on learning the future value of something. This mindset is much more tolerant of uncertainty.) The demand for usefulness was relatively high, and the demand for novelty was relatively low. Of the respondents’ background factors, “academic major” was the most influential and “gender” was only a significant factor for Indicator 1. “academic major” had the opposite result to “gender” and showed a significant influence on Indicators 2 to 8, as well as Indicator 1.