2025 Volume 9 Issue 1 Pages 1_21-1_30
This study investigates user behavioral intentions and satisfaction in Mobile games with cultural connotations through immersive experiences and the Technology Acceptance Model (TAM). Two mobile games, one with traditional Chinese cultural elements and another with open-world gameplay, were analyzed to assess the effects of perceived usefulness, perceived ease of use, and immersive experience on player satisfaction and behavioral intentions. The study employed surveys to test 13 hypotheses, exploring how immersive experiences mediate the relationships between TAM variables and user behavior. Findings suggest that immersive experiences significantly influence user satisfaction and behavioral intentions, with perceived usefulness and ease of use playing an indirect role. The results offer practical recommendations for mobile game developers to improve user engagement by balancing game difficulty and providing culturally immersive experiences.
