CHANGES IN THE DESIGN PROCESS OF IN-HOUSE DESIGN FOLLOWING THE ESTABLISHMENT OF SERVICE DESIGN

Abstract

This paper identifies changes in the design process following the introduction of service design in a company's in-house design department. The general service design process was outlined and these were compared to past design processes. In addition, 35 designers from 25 companies were interviewed to identify the service design process in current in-house design departments. As a result, 6 characteristics could be identified. 4 concern the service design process and 2 concern the designers. In this context, the disappearance of the past concept of advanced design was obtained as the most important difference from the past design process. This is because much of the manufacturing industry has shifted from the development of continuous products to the development of user-friendly products. This depends on the expansion of the proposed service, and we have found that the design itself has changed from the hardwaredependent, corporate-seeds concept to a response to users and society, as it has in the past, and the process has changed as a result.