2013 年 61 巻 3 号 p. 3_22-3_26
In recent years, quite a number of higher educational institutions putemphasis on cultivating human quality among their students. However, it is difficult to let students make voluntary and creative action for themselves. One of the major reasons for students not to be positive for enhancing human senses is that they have the tendency not to think of themselves as valuable being. Human behavior and emotion are based on self-image. As long as students have negative recognition of themselves, it will be difficult to do learning positively. In this paper how human behavior is affected by self-image is shown and a way of communication to elicit appropriate behavior is discussed on the base of the principle of behavioral science.