Valuation studies are regarded as an emerging interdisciplinary research field that attracts interests of scholars in various disciplines such as economic sociology, organization studies, accounting, and finance. By reviewing those valuation studies, this study focuses on their unique concepts/perspectives: dissonance in valuation, performativity, and valuation devices. Relying on those concepts, this study conducts a thematic text analysis of two professional reports prepared by the professional practitioners and researchers in the area of cross-border M&As in Japan. In particular, the analysis investigates “who values what?” and the results are interpreted by the three perspectives. In conclusion, this study highlights the significance of multiple evaluative principles (Stark, 2009) in cross-border M&As.