Journal of Information and Management
Online ISSN : 2189-9681
Print ISSN : 1882-2614
ISSN-L : 1882-2614
Financial Inclusion by FinTech in Japan
The Case of CAMPFIRE
Atsuyoshi TAKEDA
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2023 Volume 42 Issue 4 Pages 94-108

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Abstract
The purpose of this paper is to identify the success factors of financial inclusion using FinTech in Japan. The case study company is CAMPFIRE, Inc., a leading crowdfunding platform company in Japan, which is a representative FinTech service. I examine the success factors of Financial Inclusion based on CAMPFIRE's activities over the past 11 years. In addition, I would like to contribute to the promotion of financial inclusion by clarifying how CAMPFIRE has led its business to success.
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© 2023 Japan Society for Information and Management
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