International Journal of Marketing & Distribution
Online ISSN : 2186-0939
Print ISSN : 1345-9015
ISSN-L : 1345-9015
The Stigma Management of Cultural Products in Global Marketing
A Case Study of Manga(Japanese Comics)Publishing Industry in the US
Takeshi Matsui
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2013 Volume 15 Issue 2 Pages 25-41

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[in Japanese]
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© 2013 Japan Society of Marketing and Distribution
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