International Journal of Marketing & Distribution

International Journal of Marketing & Distribution

Online ISSN : 2186-0939
Print ISSN : 1345-9015
ISSN-L : 1345-9015

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Volume 15, Issue 2

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Dynamics of Globalization in Food Service Sector

Japanese fast food chains in Asian markets

Moto'o Kawabata

2013 Volume 15 Issue 2 Pages 3-23
Published: March 31, 2012
Released on J-STAGE: March 01, 2014

DOIhttps://doi.org/10.5844/jsmd.15.2_3

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The Stigma Management of Cultural Products in Global Marketing

A Case Study of Manga(Japanese Comics)Publishing Industry in the US

Takeshi Matsui

2013 Volume 15 Issue 2 Pages 25-41
Published: March 31, 2012
Released on J-STAGE: March 01, 2014

DOIhttps://doi.org/10.5844/jsmd.15.2_25

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New Retail Format Development Oriented Localization Strategy of Wal-Mart

Yuichiro Maruya

2013 Volume 15 Issue 2 Pages 43-61
Published: March 31, 2012
Released on J-STAGE: March 01, 2014

DOIhttps://doi.org/10.5844/jsmd.15.2_43

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The Suggestion of Product Brand Management Improvement to Global Marketing Framework

Masato Inoue

2013 Volume 15 Issue 2 Pages 63-76
Published: March 31, 2012
Released on J-STAGE: March 01, 2014

DOIhttps://doi.org/10.5844/jsmd.15.2_63

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