The Suggestion of Product Brand Management Improvement to Global Marketing Framework

International Journal of Marketing & Distribution

Online ISSN : 2186-0939
Print ISSN : 1345-9015
ISSN-L : 1345-9015

The Suggestion of Product Brand Management Improvement to Global Marketing Framework

Masato Inoue

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JOURNAL FREE ACCESS

2013 Volume 15 Issue 2 Pages 63-76

DOI https://doi.org/10.5844/jsmd.15.2_63

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[in Japanese]

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© 2013 Japan Society of Marketing and Distribution

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2024年5月27日に”International Journal of Marketing & Distribution”は『流通研究』に統合しました。

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