International Journal of Marketing & Distribution
Online ISSN : 2186-0939
Print ISSN : 1345-9015
ISSN-L : 1345-9015
Special section: Strategy and Innovation in Marketing and Distribution
Organizational Restrictions on Shifts in Marketing Strategy
:Focusing on Feasibility of De-commoditization
Katsuyoshi Takashima
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2013 Volume 16 Issue 1 Pages 61-76

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[in Japanese]
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© 2013 Japan Society of Marketing and Distribution
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