Journal of Marketing & Distribution
Online ISSN : 2186-0939
Print ISSN : 1345-9015
ISSN-L : 1345-9015
Special Section
WOM Generation Decision Making:The Effects of Consumer's Prediction of Market Response and Brand Commitment on Generaion of WOM about a New Brand
Kaichi Saito
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2014 Volume 16 Issue 2 Pages 119-147

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