Journal of Marketing & Distribution

Volume 16, Issue 2

Displaying 1-6 of 6 articles from this issue

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Special Section

Recent Developments in Consumer Research:New Directions and Critical Issues

Yukihiro Aoki

2014 Volume 16 Issue 2 Pages 3-17
Published: March 20, 2014
Released on J-STAGE: March 20, 2015

DOIhttps://doi.org/10.5844/jsmd.16.2_3

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Attractiveness of Shopping District that We Can't Pass Through

Junya Ishibuchi

2014 Volume 16 Issue 2 Pages 19-47
Published: March 20, 2014
Released on J-STAGE: March 20, 2015

DOIhttps://doi.org/10.5844/jsmd.16.2_19

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A Study of Types of Retailers through Consumer's Perspectives Recognition of Supermarkets on the Script Consept

Hiroyuki Takahashi

2014 Volume 16 Issue 2 Pages 49-75
Published: March 20, 2014
Released on J-STAGE: March 20, 2015

DOIhttps://doi.org/10.5844/jsmd.16.2_49

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Contact to Information Media and Purchase Decision Making:Focusing on Attitude and Brand Switching about New Products

Takashi Teramoto

2014 Volume 16 Issue 2 Pages 77-95
Published: March 20, 2014
Released on J-STAGE: March 20, 2015

DOIhttps://doi.org/10.5844/jsmd.16.2_77

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The Effect of Sampling Promotion of a New Product

Atsuko Inoue

2014 Volume 16 Issue 2 Pages 97-117
Published: March 20, 2014
Released on J-STAGE: March 20, 2015

DOIhttps://doi.org/10.5844/jsmd.16.2_97

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WOM Generation Decision Making:The Effects of Consumer's Prediction of Market Response and Brand Commitment on Generaion of WOM about a New Brand

Kaichi Saito

2014 Volume 16 Issue 2 Pages 119-147
Published: March 20, 2014
Released on J-STAGE: March 20, 2015

DOIhttps://doi.org/10.5844/jsmd.16.2_119

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