International Journal of Marketing & Distribution
Online ISSN : 2186-0939
Print ISSN : 1345-9015
ISSN-L : 1345-9015
Original Article
Is Brandingfor Customer's Customer Effective in Industrial Markets?
An Empirical Test of Japanese Industrial Buyers
Yong-Hoon Choi
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JOURNAL FREE ACCESS

2014 Volume 17 Issue 1 Pages 23-49

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[in Japanese]
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© 2014 Japan Society of Marketing and Distribution
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2024年5月27日に”International Journal of Marketing & Distribution”は『流通研究』に統合しました。
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