International Journal of Marketing & Distribution
Online ISSN : 2186-0939
Print ISSN : 1345-9015
ISSN-L : 1345-9015
Original Article
Effects of Sport Identification in Sport Sponsorship and Cause-Related Marketing
Kyung-Tae Lee
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2014 Volume 17 Issue 1 Pages 51-73

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[in Japanese]
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© 2014 Japan Society of Marketing and Distribution
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2024年5月27日に”International Journal of Marketing & Distribution”は『流通研究』に統合しました。
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