International Journal of Marketing & Distribution
Online ISSN : 2186-0939
Print ISSN : 1345-9015
ISSN-L : 1345-9015
Original Articles
The Commercialization of Unsolicited Ideas
A Case Study of Usage Innovation by Users
Satoshi Horiguchi
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JOURNAL FREE ACCESS

2015 Volume 17 Issue 3 Pages 39-63

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Abstract
[in Japanese]
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© 2015 Japan Society of Marketing and Distribution
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