International Journal of Marketing & Distribution
Online ISSN : 2186-0939
Print ISSN : 1345-9015
ISSN-L : 1345-9015
Research Notes
The Effect of WOM for Speaker's Attitude and Memory
Kazuyo Ando
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2015 Volume 17 Issue 3 Pages 65-85

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[in Japanese]
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© 2015 Japan Society of Marketing and Distribution
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