International Journal of Marketing & Distribution
Online ISSN : 2186-0939
Print ISSN : 1345-9015
ISSN-L : 1345-9015
Original Articles
A Comparison of Measuring Willingness to Pay by the Conjoint Measurement
Akihiro NishimotoSotaro Katsumata
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2018 Volume 21 Issue 3 Pages 15-25

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[in Japanese]
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© 2018 Japan Society of Marketing and Distribution
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