International Journal of Marketing & Distribution
Online ISSN : 2186-0939
Print ISSN : 1345-9015
ISSN-L : 1345-9015
Original Articles
Strategic Channel Choice to Improve Marketing Performances: Considering Interaction Effects between Channel Integration and Firm-Specific Factors
Yonghoon Choi, Yoritoshi Hara
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2019 Volume 22 Issue 1 Pages 17-33

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© 2019 Japan Society of Marketing and Distribution
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2024年5月27日に”International Journal of Marketing & Distribution”は『流通研究』に統合しました。
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