International Journal of Marketing & Distribution
Online ISSN : 2186-0939
Print ISSN : 1345-9015
ISSN-L : 1345-9015
Original Articles
Prediction of Consumers’ Purchase Behavior by Conjoint Analysis Considering Context Effects
Makito TakeuchiRyosuke Igari
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2022 Volume 24 Issue 2 Pages 17-32

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[in Japanese]
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© 2022 Japan Society of Marketing and Distribution
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