Abstract
For the Japanese businesses to cope with the shrinkage of domestic demand, the marketing policy should be reorganized to focus on the Asian, particularly the Chinese, market. While China provides a big opportunity for the technology-intensive Japanese enterprises, the market is severely competitive. The following four points should be kept in mind to develop technology management strategy to succeed in this huge market: (1) the reliable production and quality management systems should be maintained by effective transfer of QC knowledge to local suppliers; (2) the R & D activities should be tuned to the local market preference through participation of local personnel; (3) the technological potential should be turned into brand identity, which is essential for effective persuasion of wholesalers and retailers as well as customers; and (4) Aiming not only at the profit of individual enterprises but also at the prosperity of China and Asia at large, particularly in such fields as environment, energy, health care and life sciences.
