抄録
In this paper, we aim to classify various aspects of the value co-creation model, in particular, based on the high-context Japanese creative services. In addition to the existing work applying for the explicit value creation process and the explicit needs, we enhance the model to include the information utilization processes with tacit knowledge. Introducing the value co-creation processes such as "Omonpakari", "Mitate", and "Suriawase", gives us the insights reducing the commoditization of values. Enhancement of the model contributes to developing the value creation framework that contains both sustainability and scalability towards a new way of service globalization.
