Design and Evaluation of a Narrative Dialogue System to Enhance the Autonomous Motivation of Individuals Involved in Social Issue Innovation

Abstract

Many companies are engaging in open innovation around social issues such as the SDGs, but they have not achieved sufficient results. The main factor is the problem of people to implement the strategy. The author designed a system that creates a new worldview from narrative dialogues. The uniqueness of this study is that it systematic approaches corporate innovation from the perspective of individual interests and narratives. The author conducted a prototype experiment with three global companies. 82.5% of the participants found a new worldview, and 92.5% wanted to continue discussing the output. It was also found that whether or not the output was a worldview they wanted to realize was strongly correlated with their desire for continued discussion, and that those whose personal interest improved after the experiment had a high level of autonomous motivation. The results suggest the effectiveness of this system to relate diverse participants in social issue innovation.