抄録
The significance of this article lies in that the author tries to regard the existing various types of innovations and enterprise behabiors, the object which is to attain innovations, as a problem of enterprise's decision-making under which the company try to harmonize the logic of science and technology and the logic of business.Innovation type A and B are the types of R&D-leading. New basic technology is proposed first and then evaluated. The evaluation would be required of the future prospect of the proposed technology and, at the same time, of its feasibility. Secondly, in the stage of development planning of new product or method, close investigation about budget, periods, manpower are to be made. Thirdly, to realize the planning these three activities are to be made: to make products mature, to monitor the development process, and to feedback this information.Innovation type C and D are the types of Market-leading. In type C innovation, following four points are very important; to pay an attention to market needs and derive hints for inspiration from there; to know feasible directions for development of the technology; to change ideas flexibly; to pioneer new application field by the combination with related technologies. In type D innovation, followings are the points of innovation; to pay an attention to the markert side's requirements and claimes; to find problems on the side of producers; to try to bring forth original ideas; to improve the technology even at the slow pace; to review the whole design of the product or method.Innovation is an administrative behavior with high uncertainty. Companies, to make sure its profitability, will manage to utilize the existing technological or marketing ability. The author states that they could do this by the shift-of-innovation-type. The shift-of-innovation-type plan is a decision-making, by which, judging industry trend and the company's own resources, one can change the selected innovation type.
