デザイン思考過程における言葉とイメージの関係に関する実験(1) : 言葉によってどこまで形態イメージを表現できるか

抄録

Design process can be represented as a conversion process from linguistic expression to physical image of it. In this viewpoint, an experimental study for getting a cue of the mechanisms of design thinking process. Firstly, 80 subjects were divided into 2 groups and separated each other. Then each group were showed different photo images of a product and instructed to describe the physical form of the image in sentence. After this task, each other group exchanged the explanation of the images and instructed to make image as reappearance of the product. From the results of this experiment, it can be mentioned that the description of physical object can make good reappearance of the object when the object were explained as its name and/or given a metaphor of characteristic feature of it.