If there is an answer in the product desigh , it is thought to be "Make the goods loved by a customer" . However functionally it is excellent, the product which isn't used for the person is miserable. What kind of thing is the element of the product which give a person's heart impression? It pays attention to the way of expressing it and the transmission proeess (by the presentation), and it is being studied by this research. How is there it to make "the impression" which all people feel deteriorate, and produce it? It is a purpose to express it practically this process.