生活様式と表象文化 : 2.大量生産食品のビジュアル・イメージ : シミュラクル・フーズ(口頭による研究発表概要)

抄録

I studied on the representative images of Nakasyoku food of convenience stores in this research. Sizzle impression is the word of describing the deliciousness/freshness of foods, and the impression works as if it is the visual grammar that composes the visual images of foods with various expression methods and techniques. When observe the appearance of visualization, the representative images of convenience store lunch box and the store space turn to the simulacra foods. It means the reality as the model of immaterial advertisement image. The surfaces of foods guide to the symbol of the consumption of foods and our action of eating disappears from foods. This is the informationizing of foods.