製品の感性的要素と愛着発生に関わる因果モデルの構築(口頭による研究発表概要)

抄録

In this paper, by studying various sensory elements of industrial products and causal relationships due to the occurrence of affections toward products, the primary factors for the occurrence of affections and the tendencies toward the products were investigated with the model indicating users' tendencies to the products and the corresponding relationship was found. A questionnaire had been carried out and as a result from the survey, four groups of tendencies were obtained. For each group, SEM(Structural Equation Modeling) was used to construct the model for causal relationships of the occurrence of affection. Subsequently, the differences for causal relationships due to various tendencies toward products were clarified.