抄録
Now, an automobile market can be judged that "passing each other" has taken place from the error of the number of estimated selling, and the actual number of selling between makers and consumers. Then, a loss will arise for both sides, and it thought that the basic viewpoint common to makers and consumers was required, and the real data of selling with which needs and demand are proved was made into the standard. Moreover, in the next generation to which diversification of needs and a user's individualization progress in connection with it, a new type of automobile production is required, that is user-oriented and many consumers will increase the degree of empathy to the maker.
