デザインとブランドに関する日中(上海)の意識差異について(口頭による研究発表概要)

抄録

In this study, a tendency of consumption activity of Japanese and Chinese was considered from literature on this subject. Further we had a questionnaire survey to Japanese and Chinese, especially in Osaka, Kyoto, Kobe, Shanghai, which is concerned with how to choose electric products and life outfits. The result of our survey clearly shows that Japanese activity of consumption is influenced by price, functionality and quality of product and that Chinese activity of consumption is influence by brand, functionality, and quality of it. Furthermore we suggest what product should be in Japanese and Chinese market.