p. 4-5
Otto North had unique view on exhibition design in comparison with his contemporaries. In this paper, in order to understand his view, his theoretical contribution to the anew Era exhibition design which was planned by German Werkbund is described. It is argued that especially some debates with W. Lot, one of editor of the journal die Form, well shows his characteristic view on exhibition design. Lastly it is pointed out that his essential attitude to exhibition design can be understood as "audience-centered design."