抄録
Gift is a kind of thing that are representing the manners and to be a mediation to connect the people. This research based on the investigation of actual situation by field survey according to the gift exchange activities in Taiwan. As the result, people send someone a gift in various situations to communicate their feelings or realize their purposes to be completed more than just a language. These activities showed the formation of gift exchange culture. Actually, the people conscious; conscious of give, conscious of receive, and conscious of reward; have changed from generation to generation, but the main concept of communicating the people's feeling by the gift exchange activities have still exist in Taiwan.
