p. 66-67
This study is a basic investigation of the familiarity of the product. What do we watch and think when we buy some products? Then, what is hindden in our consideration? And how dose the product influence us? We expect to be some relation between the product and the people. And then we investigated into the familiarity of the product by the questionnaire. As the result of the analysis, we found a relation between the product and the people. We will call this "the life style degrees". We imagine that every product has the meaning of the life style behind. The meaning makes the product to the cultural one.