「デヴィエトスィル」の広告論とペシャーネクの電光広告

チェコにおける近代デザインに関する研究 (2)

抄録

The purpose of my study is to inquire into the Czech modern design between the wars. I researched the idea the advertising by artists Josef Sima (1891-1971) and Zdenek Pešánek (1896-1965) who were members of the avant-garde group ‘Devetsil’. Josef Sima mentioned that advertising and kinematograph were characterintic of modern age and advocated to use the light for advertising in his article. On the other hand Zdenek Pešánek crearted his light advertisings as art works and showed his theory in his book ‘Kinetismus’. He represented the ‘Poetism’ as in his light kinetic works and advertisings. Consequently he extended light kinetic works to the field of arts and contributed to economic developments.