抄録
This study that extracted the determination factor in the case of the goods purchase of the consumer of a cabinet product, and thought that the design concept in which a user’s demand item was fully reflected could be built by clarifying. The purchase determination factor and had the questionnaire estimate to 28 language using the technique used by marketing. The language chosen by analysis was three, atmosphere, durability, and a style. It was thought that it was important for it to perform a concept setup for every narrow target layer while the goods group which has width in an age or sex at a consumer’s taste arranges line-up.
