抄録
Throughout the regions of Asia, scooters have been used as a necessary citizen transportation product. In order to clarify the image of the scooter style, the questionnaire survey had been conducted in China and Taiwan. 24 typical scooter photos as the typical style images have been evaluated with 22 adjectives throughout 5 stages. The results of the factor analysis to the survey data revealed the principle word. In Taiwan, the first is Individuality and second one is Stability. In China, the first is Stability and second is Softness. The style image scatter gram map should be shown the distinctive difference between the two countries user image. We believe that these surveys would help to the future transportation design developments in Asia regions.
