抄録
Recently, the importance of the culture industry is being stressed on the national level. Culture contents are playing an important role of medium that promotes the national image as well as purchases of culture products. That is, the culture industry is gaining more importance in terms of the national competitiveness. Accordingly, we need to diagnose the current competitiveness of our culture industry and come up with a policy direction desirable for culture industry in order to reinforce the national competitiveness. In this study, we are attempting to develop more effective and positively recognizable, susceptible messages as a strategy of establish a national brand image, and develop various kinds of contents that correspond to such concepts. These will be carried out for the purpose of preparing systematic and logical ways designed to present a more effective national image to both Koreans and non-Koreans.
