Study on Retail Ready Packaging Principles

TATIYA THEPPITUCK; Kenta Ono; Yusuke Ashizawa; Makoto Watanabe

doi:10.11247/jssd.59.0_140

THE 59th ANNUAL CONFERENCE OF JSSD

Session ID : 7-10

DOI https://doi.org/10.11247/jssd.59.0_140

Conference information

Host: Japanese Society for the Science of Design

Study on Retail Ready Packaging Principles

TATIYA THEPPITUCK, Kenta Ono, Yusuke Ashizawa, Makoto Watanabe

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Keywords: Retail Ready Packaging, Packaging Design, Logistics and Suppply Chain

CONFERENCE PROCEEDINGS FREE ACCESS

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Abstract

Packaging can be claimed as one of the most important apparatuses that create the value in the supply of everyday commodities. The current attention is now focusing on how to improve the capability of packaging in order to operate in logistics procedure. Therefore, the Retail Ready Packaging (RRP) has been introduced in the recent years. The aim of this study is to collect and explore the principle of RRP and the interaction between the packaging system and logistics procedures.

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