A Study of Cultural and Creative Product Brands in Jiayi Area

Abstract

The innovation and creation of brand can add local characteristics and culture with competitiveness. The study adopts literature analysis and case study, to discuss the formation and development of local cultural industries in Jiayi of “Shen Fu” and “Pu-u Workshop”. The paper attempts to understand the advantages and strategies of brand design in order to apply this study as reference basis for the future development of local industries. Preserving local cultural characteristics is important for cultural and creative industries.