Concept of Accountability and the application thereof to service design practice

- A Communication design for sales taking of an internet clothes rental service in apparel shops

Abstract

Abstract : In this project, we aim to design sales talking of an internet clothes rental service in apparel shops. From the point of "accountability", the sales communication was carefully designed with several touth points in a natural manner of apparel shops' context. As a result, it came out to be work well. We think a concept of accountability is crucial issue for service design practice as well as human-centered approarch and they could be treated complementaly as design methods.