カラー・イメージの定性・定量的研究

抄録

(1) Theme In an attempt to further develop the response distribution of the syntactic image of colors, that is the compositive and associative imege of colors, which is essential in color planning in visual design, the theme of our paper deals with the quantitative and the qualitative analysis of the image of colors. Combinations of contrasts found in systematic color tone observed from the Color Name System are used for the analysis. (2) Study Methods 1. Pretest First, we made a survey on the names of colors customarily and traditionally used in Japan as well as in foreign countries in defining colors. We also observed the parts on the Tone Field where these "named" colors are mostly concentrated. Then, by refering to the other studies that have been continued up to the present, we have now made a Color Tone System which consists of 12 fields. 2. Each tone in the 36 pairs of hues found on the Munsell System Chart is paired with every other tone. Then further study was done on the 5964 two-toned colors in regard to the interrelation between the two-toned color's value and chroma and how the contrasts found in two-toned colors disperse and concentrate against the harmonic order according to Moon and Spencer's theory. As a result we have observed 4108 so-called pleasing-intervals and 1856 displeasing-intervals. 3. Test on Images A semantic differential method was adopted in analyzing a human response to images of colors by using 20 color arrangements with homogeneous tones, 3 achromatic colors (9 colors are used in the color arrangement for both) and 10 color arrangements with heterogeneous tones (18 colors). All 33 color arrangements are chosen from the Color Tone System. 42 S. D. Words were paired, and these words were presented to 101 subjects to get their reaction in relation to all 33 color arrangements. (3) Qualitative Analysis The color arrangements used for the test are 357 pleasing-intervals and 93 dispreasing-intervals whicg are irregular if compared with the quantitative harmonic orders. By applicating two kinds of factor analysis, we have observed how the "irregular" contrasts found in color tones greatly contributed to the images. (4) Conclusion a. It is correct to say that color arrangements with a homogeneous tone and color arrangements with a heterogenous tone are obviously responsive to the similarity and contrasts found on the image's human reaction according to the Image Scale completed by analyzing factors. b. Vivid, very pale and dark tones exist in the factor space one imagines as if each tone shows the extreme of each character and opposes each other tone. c. In dealing with images that cause synaesthesia and images that helps to evaluate things, color tones have been proved by the F. Examination to have a very high contributive degree on human response to the images.