抄録
Radical innovation, which focuses on the creation of new product or service that are often non-existent, plays a greater role in market leadership than incremental innovation. Design has been recognized as an important contributor to innovation process and commercial success. However, the role of design in radical innovation remains largely unexplored. This paper focuses on product-related role, theoretically reviews multi-disciplinary papers and books with respect to radical innovation and related fields. On the premise of a finding that new product meaning is one of the key factors in the success of radical innovation, we find that design contributes to the creation of new product meaning by the effort on product language (i.e., create new aesthetic standard) and usability (i.e., create new experience). Moreover, we argue that design plays more significant role in technology-driven product than market-driven product in the creation of new product meaning. Finally, future trend of designing for new product meaning is suggested, and follow-up study questions are specifically proposed.
