2020 Volume 40 Issue 1 Pages 37-40
The purpose of this paper is to summarize the background to Toyota’s platform strategy of the smart city concept, and to discuss the merits and demerits of the WTA (Winner Takes All) strategy in the field of urban operating systems by comparing it with the case of two competing companies. Firstly, this paper introduces the inevitability of Toyota’s choice of this strategy by sorting out the factors. As a result, this paper discusses the urban operating systems platform strategy from the perspective of the WTA formation mechanism and suggests that the success of a company’s WTA strategy does not necessarily lead to benefits for urban residents.
