“Movable Estate” creation strategy and issues in MaaS (Mobility as a Service)

— An observation through a case of the alliance of Toyota Motor Corporation and Softbank Corp. —

Abstract

“Movable Estate” are multi-purpose spaces created on vehicles that are realized by the spread of MaaS (Mobility as a Service) and autonomous driving. This paper has two purposes. First purpose is to position the strategy of creating movable estate by MaaS using IoT and AI as a new innovation. Second purpose is to raise a hypothesis of a model of creating movable estate through refering to Toyota Motor Corporation’s cases of introduction to local governments and examining the issues of its strategy (in particular, regarding the undevelopment of Japanese laws and regulations of movable estate).