日本観光学会研究報告
Online ISSN : 2758-9153
Print ISSN : 0287-1963
JV的リゾート開発プロジェクトにみる商品構想と開発規制
大谷 毅
著者情報
ジャーナル オープンアクセス

1990 年 21 巻 p. 93-102

詳細
抄録
Fueled by the incentives created by the New Resort Law, corporations’ new venture business divisions are busy pursuing the opportunities to expand and restructure the domestic market. Although, strategically, the incorporation of the joint venture type relationship-whereby a master planner is designated to assume the role to coordinate and integrate the several operations-has been accepted as an effective vehicle to gain access to this expanding market, successful adoption of such a strategy has yet to be realized. At the expense of the traditional collective management styles of the Japanese firm, failure to define the master planner has forced a situation whereby leadership and decision making roles go unassumed. This article penetrates the system, accentuates the shortcomings of the collective managerial system, and ultimately defines the proponents considered essential to executing an effective “JV-type” resort development strategy.
著者関連情報
© 1990 日本観光学会
前の記事 次の記事
feedback
Top