年報社会学論集
Online ISSN : 1884-0086
Print ISSN : 0919-4363
ISSN-L : 0919-4363
特集論文
2020年東京大会のエンブレム問題と社会学的記述――デザインの「作り方」と「使い方」に注目して――
加島 卓
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ジャーナル フリー

2020 年 2020 巻 33 号 p. 14-23

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The purpose of this paper is to describe the emblem problem of the Tokyo 2020 Games sociologically. Previous research has analyzed Internet communication, but this paper explains the emblem problem from a historical context. First, the relationship between designers and the Olympics (the way of creating), then the relationship between advertising agencies and the Olympics (the way of using), and then the relationship between the designers and advertising agencies over the Olympics. After that, I will consider the two issues of “Plagiarism of design” and “Selection process of the emblem” and reveal what happened in the emblem problem of the 2020 Tokyo Games.

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© 2020 関東社会学会
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